Equipping our team with social sales training and sales enablement programs is vital. Social media and social networks belong to the entire company…
Not just the marketing team. Many social media managers and marketing teams are hesitant to share the role of client engagement online, but the reality is that it’s part of the modern sales process.
Have a social sales enablement process in place that equips your sales team with the tools, insights and strategies they need to be effective social sellers.
Social selling at its purest form is simply the act of talking to and engaging customers and prospects on the internet. We want our sales team connecting with and engaging customers where they spend their time and attention.
What should a social sales training and enablement program include?
- A social media policy that guides and informs the team
- The right tools to equip your social sellers
- Social sales training and coaching on best practices
- Key Performance Indicators so you can track and improve activity and progress
