Playing the long game on LinkedIn, and on other social networks will help you create long term success.
The argument against this for most is that they need revenues today and can’t afford to have a long-term focus. Prospect, pitch, close… doing the numbers frantically in fear of a PIP conversation with their sales manager.
The challenge with this outlook is that in one or two years from now, their sales activity is still going to be a short-term focused treadmill.
Investing in the long game in social selling builds up a momentum that keeps paying dividends, many years into the future. It’s okay to push for short-term results out of necessity BUT you need to invest in the long term health of your sales and relationship pipeline if you ever want to step off the quarterly treadmill.
This is an excerpt from my Keynote on Social Selling:
If you’re looking to help your team ramp up their social selling long-game and results you may want to look into our social sales training programs.
