A big part of the social sales training we do with clients focuses on context before tools or tactics. The reason why is if we miss this piece, rest is doomed to fail.
Context is about treating every client and prospect as a VIP (Very Individual Person), this means taking the time to personalize our outreach and communications so that there’s no doubt that we see them as valuable, not a number or one of many.
The opposite of context is generic pitches, stale marketing sequences and communications that aren’t specifically relevant to them.
Context + Timing = Social Selling Success
Another part of context is timing. When we reach out at the right time and with the right observation or message we break through the noise of social networks like LinkedIn.
Using tools like Sales Navigator and other social listening tools can enable us to time or entry and communications. There’s not excuse for lack of timing or context if you’re leveraging these social selling tools effectively.
