The Professional Sales Academy is excited to announce that we have launched an updated certification program for B2B sales professionals accredited by the Canadian Professional Sales Association (CPSA). The B2B Sales Specialist Program is designed to give students the knowledge and skills they need to succeed in the highly competitive world of B2B sales.
This comprehensive program includes 13 modules that cover a wide range of topics, including how to future-proof your career, targeting the right clients, advanced prospecting techniques, LinkedIn for sales, and strategic sales planning. The program includes 19.5 hours of instruction, 13 hours of self-directed coursework, and even includes the cost of CPSA membership, certification, and exam fees.
Graduates of this program will join a field that is in high demand, with sales being one of the top 10 most in-demand marketing skills of 2023, according to Randstad Canada. In addition, the Certified Sales Professional (CSP) or Certified Sales Associate (CSA) designation is also a top trending certification for 2023. Companies are having a hard time filling sales positions, with 75% of companies reporting difficulty finding qualified candidates.
The program will be led by Shane Gibson, an author, keynote speaker, and B2B sales trainer who has delivered seminars to over 200,000 people on five continents.
“This program is based on best practices, sales processes and insights that we have implemented with leading B2B sales organizations globally. The B2B Sales Specialist (Certification) Program covers key soft skills, sales strategy and social selling skills required to succeed today and in the future.”
– Shane Gibson, Founder, The Professional Sales Academy
According to Sandro Verrelli, President & CEO of the Canadian Professional Sales Association, “We believe that selling well is the catalyst for the economic and social well-being of all Canadians. The revenue engine – the sales function – of leading Canadian organizations are adapting to powerful economic and social trends that are rapidly separating the best from the rest.”
If you’re interested in learning more about the B2B Sales Specialist Program and enrolling, please visit the B2B Sales Specialist Program here. We’re here to help, so please don’t hesitate to reach out with any questions.
