This AI course for sales leaders is built for high-performing sales professionals and senior leaders who are ready to integrate AI into every phase of the sales process.
Led by Shane Gibson — ranked #5 by Forbes for social selling — this 6-week intensive delivers practical systems to automate outreach, personalize buyer engagement, and scale sales coaching. You’ll build a fully operational AI-driven sales playbook, reclaim 10+ hours per week, and unlock new levels of efficiency and conversion.
It’s not just a course—it’s your blueprint for leading in the AI-powered era of sales.
AI = Less Admin. More Conversations. More Wins.
Elevate your sales strategy with cutting-edge AI tools. Start today and stay ahead of the competition!
What you will learn in the “AI Upgrade for Sales Leaders” Course
1. Cut the Noise, Elevate Your Impact
Free yourself and your sales organization from low-value tasks so you can double down on key accounts, client focused activities, closing bigger deals, and scaling what is important.
2. AI Fluency Across the Funnel
Understand how AI is reshaping how buyers engage—so you can lead, coach, and sell more effectively.
3. Smarter Sales Conversations
Transcribe, analyze, and coach with real-time insights using tools like Otter and Fathom. Learn how sales pros can use these tools to self-coach and self-improve.
4. Proposals & Follow-Ups on Autopilot
Generate personalized, high-converting proposals and follow-ups with minimal effort.
5. Lead Gen on Steroids
Use AI to segment your audience, engage intelligently on LinkedIn, and instantly uncover valuable insights that help close deals.
6. Coach at Scale
Build a feedback ecosystem using GPTs and call transcripts—delivering precise, contextual coaching instantly. Imagine having a 24/7 sales coach on-demand?
“You only need to experience one keynote from Shane Gibson to understand its impact.”
Shane is a regular speaker at our ChannelNEXT and other events in the technology sector. His most recent at our event in Alberta was off the charts as he demonstrated how AI can be leveraged into the sales process.
Mind-bending!
– Julian Lee, Publisher eChannelNews
We need to be able to lead our organizations by equipping them to leverage tools like social selling, sales tech, marketing automation, and AI.
What You’ll Master – Weekly Breakdown
Week 1: Foundations of AI + The Exponential Selling System
Build your AI toolkit and explore Shane’s Exponential Sales Framework, where 10% gains across five areas create outsized revenue growth.
- Evaluate your lead quality, conversation depth, and follow-up rhythm
- Explore the role of AI in sales: GPTs, CRMs, virtual assistants like Gong, Fathom, HubSpot AI
- Behind-the-scenes: How Shane uses AI to drive deal velocity and coach in real-time
Week 2: Using AI for Discovery & Coaching
Leverage transcripts and AI feedback to level-up your conversations.
- Analyze talk ratios, objections, tone, and insight density using Otter, Fathom, and custom GPTs
- Turn every sales call into a coaching moment
- Real-world breakdown: Shane shows how AI uncovered a missed six-figure opportunity
Week 3: Automate Proposals & Smart Follow-Up
Replace hours of manual effort with smart, scalable systems.
- Draft proposals from conversations: prompts, pricing logic, testimonial inserts
- Build behavior-triggered follow-up emails tied to CRM workflows
- Dynamic templates that flex for different buyer personas
Week 4: AI Meets Social Selling & Content Repurposing
Transform a single insight into an omnipresent online presence.
- Tools like Vidyo.ai and LinkedIn GPTs for inbound engagement
- Shane’s 40X content multiplication formula
- Use AI to script scroll-stopping hooks, CTAs, and nurture sequences
Week 5: High ROI AI Driven Segmentation and Persona Building
Dial in segmentation and precision outreach with AI.
- Use the A/B/C lead model + retain/develop/regain/gain framework
- Persona analysis with leading AI Personality Profilers + GPTs
- Build custom value propositions and offerings that resonate with your ideal clients
Week 6: Capstone Presentations – Your AI Sales System
Deliver your custom-built AI-powered playbook to the cohort.
- Receive expert and peer feedback from Shane, Peter & Kris
- Present your integrated AI Sales System
- Show metrics: time saved, pipeline impact, conversion boosts
Who Was This AI Course Built For?
💼 Sales Professionals & Managers
Close faster, follow up smarter, and engage deeper using AI.
📊 Business Leaders
Scale AI into sales strategy, streamline team performance, and maximize ROI.
🚀 Founders & Startups
Grow outbound and inbound efforts efficiently without overhiring.
🔧 Sales Ops & Tech Enthusiasts
Ideal for product leads, CRM admins, and AI-curious teams.
Your AI-Driven Sales Evolution Begins May 15th
Session Schedule:
- May 15, 2025
- May 22, 2025
- May 29, 2025
- June 5, 2025
- June 12, 2025
- Capstone: June 19, 2025
Time:
10:00 AM–12:00 PM PT / 1:00–3:00 PM ET
Live Format:
Six 2-hour sessions every Thursday. Each includes 90 minutes of strategy, coaching, and training, followed by 30 minutes of interactive Q&A. Includes 1:1 coaching and a final capstone presentation.
Investment:
$1,499 (Canadian Dollars 🇨🇦)
(Special pricing available for non-profits, freelancers, and educators. Email: peter@theupgrade.ai)
Your Instructors for the AI Upgrade for Sales Leaders
Shane Gibson
Sales futurist. Human-centered technologist. Social selling pioneer.
Shane has equipped over 200,000 sales professionals worldwide and was ranked #5 by Forbes as a top global social seller. As the founder of Professional Sales Academy, he’s a recognized thought leader in the integration of AI, sales strategy, and ethical tech and is in high demand as a keynote speaker on AI. Shane doesn’t teach theory—he lives this. His framework blends timeless relationship-building principles with modern automation and AI tools. He believes technology should multiply human potential, not replace it.
Claudia Mason
With three decades of sales leadership experience, Claudia has helped sales teams transform into agile, AI-driven growth machines. She’s a master at turning chaos into clarity, especially when it comes to automating workflows and personalizing outreach at scale.
Kris Krug
A digital creative and cultural strategist, Kris bridges art and technology. He’ll push your thinking, challenge assumptions, and help you design a system that’s not only high-performing, but deeply human.
Peter Bittner
Founder of MindStudio Academy and UC Berkeley lecturer, Peter brings clarity to AI adoption. His real-world experience training leaders in AI media, storytelling, and digital transformation rounds out the instructional team.